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Action Man

In 2018, Wessex Cancer Support commissioned a qualitative study to look at why men are less likely than women to contact their GP about any worrying changes to their body or talk to their peers about health concerns. The study was carried by a group of doctors in Hampshire and included a questionnaire, focus groups and interviews.

We applied to Action Hampshire for the funding to run ActionMan as a men-only cancer awareness campaign because the results of the study showed that it was important for men to :

-Feel empowered to be proactive
-Take personal responsibility for any health concerns
-Take action when experiencing worrying symptoms
-Help their mates and loved ones by making it okay to talk about cancer

On this site, you’ll find information about the signs and symptoms of common male cancers, how to access support, stories and video diaries from men, and views from health experts.

We’ve also formed a team of male ambassadors who will spread the word about the importance of taking action if you’re worried about any of the symptoms of cancer and how being open can help. A problem shared is a problem halved, and all that! Find out how you can get involved.

If you’ve had your own experience of cancer or a scare in the past and would be happy to share your story with us, please do get in touch. We’d really like to hear from you.


How can I get involved?

We’re hugely grateful to the ActionMan Committee that is supporting the campaign. The Committee is made up of a group of passionate ActionMan ambassadors, who are advising on the campaign, and helping to spread the word.

-You can join the committee and become an ActionMan ambassador within your own community, workplace or networks. The ActionMan team will provide you with the support and tools to support your mission to help men take action about their own health.
-Help to spread the word about ActionMan to friends, colleagues and loved ones through your workplace, sports club or organisation – downloadable resources will be available from our website soon.
-Start conversations about the signs and symptoms of cancer, men’s mental health and the importance of taking action quickly.
-If you’re a medical professional, we would love you to be involved in our media work. Please contact matt@wessexcancer.org.uk for more information.

If you would like to get involved or find out more, please contact our ActionMan team at matt@wessexcancer.org.uk


About ActionMan

1 in 10

Men have delayed seeing their GP because they’re frightened of what they might find out.


Men are 70% more likely to die from cancer than women.


Of men put off talking about changes to their body for fear of ‘making a fuss.’

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